Free Coffee= Sweet Perk of the Job

Still working on a largish post about Chiapas (I got the pictures onto the computer...just not this computer, but we're getting there).

I'm also wanting to get back into the business of posting about my job and about the border more, so I'm going to sort of combine both of those goals with this post.

This is an e-mail that I just sent out to friends and family in SoCal asking for some help with Just Coffee and explaining a little bit about what makes this project so special. I suspect that most of you would be interested in knowing this stuff as well, and I hope to get some questions out of it, and then maybe write more in some follow-up posts. We'll see. (Sorry Molly, you already read this so it won't be able to keep you occupied at work. Guess you'll have to do your actual job instead).

Hello West Coast friends and family!

For some of you this is going to come as a follow-up e-mail, so I apologize if any of this is repeat. For everyone else, well, this is a call for some help. Read on, all (well, lots) will be explained.

Let's start with a little bit of background:
Part of my job down here in Agua Prieta has been working with a coffee company called Just Coffee. Just Coffee was started by Frontera de Cristo, the Presbyterian border ministry that I work for, a little more than four years ago.

Just Coffee was started primarily as a response to immigration. My church in Agua Prieta, El Lirio de Los Valles Presbyterian Church, is a largely transient congregation, made up mostly of immigrants from southern Mexico. The church routinely gains and loses members as some families arrive at the border from the south, and others cross the border into the U.S. looking for work. The vision for Just Coffee came from a conversation between Mark, a staffer at Frontera, and Daniel, a member of the church. Mark was trying to understand why so many migrants came from the state of Chiapas, and Daniel was trying to explain the drop in coffee prices that growers had experienced there. The rest, as they say, is history.

Four years later, the Just Coffee Model (or Fair Trade Plus as it is also called) continues to address immigration and pursue economic justice in three fundamental ways:

1. Just Coffee allows coffee farmers to receive a just price for their crop. In Spanish, Just Coffee (Cafe Justo) literally means Justice Coffee. The almost forty members of the growing cooperative receive more than $1.30 per pound for their coffee (more than three times the amount they were receiving when Just Coffee started). They also receive health and retirement benefits for themselves and their families.

2. Just Coffee is owned by the growers. Although Frontera helped to found Just Coffee and has worked with it closely ever since, Just Coffee is 100% owned by the growers. This is in stark contrast to regular coffee, but also to most Fair Trade coffees as well. We call Just Coffee "Fair Trade Plus" because the traditional Fair Trade model does not include health care or retirement benefits, pays the farmers as much as $.40 per pound less, and exports a great deal of the profits out into the U.S. Not only are the farmers receiving a just price for their coffee, they are gaining business skills.

3. Just Coffee helps the local economy in Chiapas and on the border. The increased price that farmers have received from Just Coffee has gone out into the community around them. On the border, Just Coffee has created seven jobs for Mexican workers.

That's great...but how's the coffee?

1. Just Coffee is 100% shade grown organic coffee.
2. Just Coffee is shipped to you less than a week after it has been roasted.
3. 1 pound of Just Coffee costs $8.00 ($6.75) wholesale, about the price of 1 lb. of non-fair trade non-organic coffee at Safeway. 1 lb. of fair trade and organic Starbucks coffee runs about $12-16.
4. Just Coffee tastes amazing. Yeah, I love it.
5. It comes in all kinds- Arabica, Robusta, ground, bean, dark, light, regular, decaf. You name it. We also do custom roasts. Special, huh?

So...what does this have to do with all of you?
Just Coffee is also growing.

In 2007 the plan is to open two new coffee cooperatives in southern Mexico, and begin preparations for a cooperative in Haiti. The first new cooperative that we are launching is called El Aguila.

El Aguila is a small Mexican town in the state of Chiapas (near the border with Guatemala) made up of small scale coffee farmers. It is also just up the road from the Just Coffee cooperative in Salvador Urbina.

Just Coffee has been marketed and sold locally, with about 80% of sales happening right here in southern Arizona. That model is going to be replicated with El Aguila, but with a target on the Southern California area. That's where you all come in.

The plan for El Aguila is to put a roasting facility in Tijuana, and to focus marketing on San Diego, Los Angeles, and the Central Valley. For those of you in Washington and Oregon, don't worry, we would really like you to be involved too.

At this point, Just Coffee is also sold primarily through churches. Although we have a large number of individual customers, and even stores and coffee shops, a majority of our sales come through churches.

The way it works is that a church orders the coffee from us at the wholsale price of $6.75, and then sells it at their church for between $8-10 (their choice really). The difference in price is theirs to do with as they choose. Obviously this is not the only way to sell the coffee, but like I said, it's where most sales come from.

Initially I said this e-mail was about asking for some help, and I'm finally getting around to that part.

I would really like all of your help.

How?

1. If you like coffee, buy the coffee. It's good. I'll send it to you for free to try it out. Ask me.
2. Talk to your churches/people at your churches/friends at other churches about using the coffee at their fellowship hours and selling it at the church.
3. Send me names and contact info. for other people in your area who would be interested in participating and hearing more about it.

Mostly, I would just like to work with those of you who can make the time (I know all of you are busy) and have the interest in helping me (and a bunch of coffee farmers) out with this. The goal is to have the roasting facility in place by June, but orders are ready to be processed starting pretty much right now.

One of the really exciting things about this model for me is that it is about forming relationships and supporting people that I know. You have the oppurtunity to visit the roasting facility in Tijuana, to meet the staff, to learn about the people growing the coffee, and meet them as well.

So, if you're interested, here's what we can do:

1. Check out the website: www.justcoffee.org
2. Think about what other people would be interested and let me know (e-mail is best)
3. Think about the best way to get your own church involved. (Who would/has the authority make the decision to use Just Coffee? To sell it? What information would you need to present to them? Who would be a good person to handle ordering the coffee and making sure payments get sent?)
4. Ask me questions and talk to me. What do you want to know? What do you need? Let me know what you are thinking. Let me know if you don't have the time. I'd probably like to talk to you anyway. E-mail me. Call me (720-560-0460) Set up a time for us to talk further about ways that we can help one another. Anything. I'm all ears.
5. Pray. (Or as Stephen Colbert calls it, p-mail).

What we're not asking for: Donations (although those are nice). We are looking at building a customer base. Great coffee at a great price for a great cause. That simple.

That's about all from my end. As an aside, I'd love to hear from all of you, whether about coffee or not. If you've made it this far, just shoot me a quick e-mail back letting me know what you're thinking and where we can go from here. If we're already talking, expect to hear from me soon. I just got back from Chiapas and have a day or so of catching up to do.

Thanks so much for all your time and support.
Aaron